Analytics to Improve Profits!
Analytics - How?
When investing in your business with a Website, many business owners then focus on the "nuts and bolts" of the business, while letting their Website do it's job!
However, if you are promoting a product range, a new release, or advertising your website to "increase your digital footprint" (increase your website's digital presence on the internet) - then, you should also be using Analytics to improve your Profits!
Analytics measures your marketing endevours to gauge success of the investment.
more
Analytics - How?
When investing in your business with a Website, many business owners then focus on the "nuts and bolts" of the business, while letting their Website do it's job!
However, if you are promoting a product range, a new release, or advertising your website to "increase your digital footprint" (increase your website's digital presence on the internet) - then, you should also be using Analytics to improve your Profits!
Analytics measures your marketing endevours to gauge success of the investment.
more
Update Your own site with CMS
Content Management Systems -CMS
This could save you $1000's in Web updating costs !!!!
In the good old days when a business paid for a website, they handed over their money to a Web Developer who produced a site with content to your specifications. From that moment on every time a change was required like price changes additional products added , new staff profiles or even updated news information, the Developer was called in again for an hourly charge to input this new information.
And so the cost escalated and sites were continually out of date due to holding off until the next time we call in the "web man" .
Today we "PUT YOU IN CHARGE" with CMS
or Content Management Systems.
more
Content Management Systems -CMS
This could save you $1000's in Web updating costs !!!!
.....saving you a whole lot in on going costs!
And so the cost escalated and sites were continually out of date due to holding off until the next time we call in the "web man" .
Today we "PUT YOU IN CHARGE" with CMS
or Content Management Systems.
more
SEO- Optimisation Importance
DO YOU WANT RESULTS?
In recent weeks I have been coming across more and more sites that seem well constructed sites in general BUT drag their feet in ROI (return on investment) and sales income for the site owners.To get your company in front of your potential market is more important now than ever to achieve market share in a market that has retrenched as it were.
more
DO YOU WANT RESULTS?
In recent weeks I have been coming across more and more sites that seem well constructed sites in general BUT drag their feet in ROI (return on investment) and sales income for the site owners.To get your company in front of your potential market is more important now than ever to achieve market share in a market that has retrenched as it were.
more
Should I sell On-line?
Is On-line selling really worth it?
Many of us using the traditional business model of Shop ,stock and open our doors for business are asking
"Should I sell on-line" is it really worth it?
With the world-wide "slow" down in retail-shop spending, many of these retailers may be wishing they ONLY had an online shop.
Is this on-line form of selling all it is cut up to be?
more
Is On-line selling really worth it?
Many of us using the traditional business model of Shop ,stock and open our doors for business are asking
"Should I sell on-line" is it really worth it?
With the world-wide "slow" down in retail-shop spending, many of these retailers may be wishing they ONLY had an online shop.
Is this on-line form of selling all it is cut up to be?
more
Google Site Page Ranking
There are many criteria that Google uses to determine where your site sits in the overall importance of search rankings and therefore where it appears in a search of your particular industry.
These various search ranking criteria are designed to provide end-users with helpful, accurate search results.
These are explained in more detail at http://www.google.com/corporate/tech.html.
To maintain a Google friendly website takes a little effort but will be rewarded with a better search page result when potential clients are searching for you or your products/services.
You can improve the rank of your site by increasing the number of high-quality sites that link to your pages, such as suppliers or related businesses in your industry or region that can logically be associated with your site.
A good place to start in calculating how well you perform is to search for yourself in your category and or industry do a search on this "Page Rank Checker Tool"
The PR rating is based on a ranking from 0 - 10 (Zero bing a new website to the Internet with no inbound links and no history, through to a PR10 for Google themselves and the likes of cnn.com). more
There are many criteria that Google uses to determine where your site sits in the overall importance of search rankings and therefore where it appears in a search of your particular industry.
These various search ranking criteria are designed to provide end-users with helpful, accurate search results.
These are explained in more detail at http://www.google.com/corporate/tech.html.
To maintain a Google friendly website takes a little effort but will be rewarded with a better search page result when potential clients are searching for you or your products/services.
You can improve the rank of your site by increasing the number of high-quality sites that link to your pages, such as suppliers or related businesses in your industry or region that can logically be associated with your site.
A good place to start in calculating how well you perform is to search for yourself in your category and or industry do a search on this "Page Rank Checker Tool"
|
Check Page Rank of your Web site pages instantly: |
|
This page rank checking tool is powered by Page Rank Checker service |
Internet UNMASKED!! Book
In the process of assessing the Go Kiwi Internet Agency, I spent quite some time reading the book Internet UNMASKED!!- The Essential Handbook for New Zealand Businesses and Not-for-Profits, by Dennis A. Smith, the founder of Go Kiwi Internet.
It's quite a read! more
In the process of assessing the Go Kiwi Internet Agency, I spent quite some time reading the book Internet UNMASKED!!- The Essential Handbook for New Zealand Businesses and Not-for-Profits, by Dennis A. Smith, the founder of Go Kiwi Internet.It's quite a read! more
Drive traffic to your Website
Get More Visitors to your site and for longer
So now you have "analytics" on your web-site , you can see how many visitors you have had and how long they are spending on each page , so.......
...How do you increase the numbers of visitors to your website AND, get them to stay longer WHILE motivating them to take action???
Remember it takes on average 7 visits (from the same visitor) to a site (or product) before "they" take action to buy, thus, it is important to keep them interested.
Here are a few tips that should assist in these areas -
After you have invested in a new site and "optimized" it for the search engines that is.....
Get F.U.M ....
more
Get More Visitors to your site and for longer
So now you have "analytics" on your web-site , you can see how many visitors you have had and how long they are spending on each page , so.......
...How do you increase the numbers of visitors to your website AND, get them to stay longer WHILE motivating them to take action???
Remember it takes on average 7 visits (from the same visitor) to a site (or product) before "they" take action to buy, thus, it is important to keep them interested.
Here are a few tips that should assist in these areas -
After you have invested in a new site and "optimized" it for the search engines that is.....
Get F.U.M ....
more
Understanding the Blog -Blog!
Welcome to my Blogging Blog.
Well this is actually an article on blogs -Allow me to be bold enough to suggest, that very few Business owners would really know what a blog is, or how they could improve their business and industry standing by using one!!!
If you are reading this now congratulations, you have found a Blog!
more
Welcome to my Blogging Blog.
Well this is actually an article on blogs -Allow me to be bold enough to suggest, that very few Business owners would really know what a blog is, or how they could improve their business and industry standing by using one!!!If you are reading this now congratulations, you have found a Blog!
more
Business Expo Akld Aug 09
Business Opportinuties Expo Event
We have just finished exhibiting at the "Business Opportunities and Franchise Expo" at the ASB Show-grounds in Auckland. The show attracted a steady flow of visitors, many looking to secure a new career or self employment , showing renewed confidence in the small business arena.
The world economic situation has probably encouraged a few of the visitors to venture into a more secure financial environment for themselves and their families, giving consideration to Franchise and business advice from experienced operators.
Self employment or owning your own Franchise can be very inviting. You can to some extent be the master of your own financial destiny!
That's What this Expo was all about and ...
more
Business Opportinuties Expo Event
We have just finished exhibiting at the "Business Opportunities and Franchise Expo" at the ASB Show-grounds in Auckland. The show attracted a steady flow of visitors, many looking to secure a new career or self employment , showing renewed confidence in the small business arena.
The world economic situation has probably encouraged a few of the visitors to venture into a more secure financial environment for themselves and their families, giving consideration to Franchise and business advice from experienced operators.
Self employment or owning your own Franchise can be very inviting. You can to some extent be the master of your own financial destiny!
That's What this Expo was all about and ...
more
Starting New Websites
When to Invest in a new site??
To many, starting a website when business trading is slow, would seem like a risk for future potential gains....and they would be right!
It is a balance between "tightening the belt" and "marketing for growth" - even with a website investment.
When is the best time to start a new website?
- the sooner the better !
Search engines like Google tend to place all "unranked" new websites in a "sand pit" - "on-hold", for about 6 months
more
When to Invest in a new site??
To many, starting a website when business trading is slow, would seem like a risk for future potential gains....and they would be right!
It is a balance between "tightening the belt" and "marketing for growth" - even with a website investment.When is the best time to start a new website?
- the sooner the better !
Search engines like Google tend to place all "unranked" new websites in a "sand pit" - "on-hold", for about 6 months
more
Twitter in your Business?
Twitter/Face book and your business.......
Most of us in the business world would probably shy away from the Social networking sites such as Face Book or Twitter because of all the media hype harping on about the negative situations that can happen with those types of open forums.
However, have you ever thought that all of those Twitterers and Face Bookers are still all potential customers more
Twitter/Face book and your business.......
Any new avenues to draw potential customers to your Website must be good news
- if it is free EVEN BETTER!
Most of us in the business world would probably shy away from the Social networking sites such as Face Book or Twitter because of all the media hype harping on about the negative situations that can happen with those types of open forums.
However, have you ever thought that all of those Twitterers and Face Bookers are still all potential customers more
Financial Bigger Picture
Thinking about the bigger picture!
I recently attended a seminar by Robert Kiyosaki who is the Aurthur of "Rich Dad, Poor Dad".
Robert has many theories on the world from a proven financial "street wise" success story angle.
These seminars are inspiring even if you choose not to get hung up on the hype of a marketing promotion for various training companies who support the "Rich Dad, Poor Dad" road show.
Many of which have some very good ideas also, but Robert Kiyosaki was my main draw card for attendance.
Thinking about the bigger picture!
I recently attended a seminar by Robert Kiyosaki who is the Aurthur of "Rich Dad, Poor Dad".
Robert has many theories on the world from a proven financial "street wise" success story angle. These seminars are inspiring even if you choose not to get hung up on the hype of a marketing promotion for various training companies who support the "Rich Dad, Poor Dad" road show.
Many of which have some very good ideas also, but Robert Kiyosaki was my main draw card for attendance.
"financial street wise success story"
These views shared by Robert and his team would make the best of us sit up and think on a whole new level about our financial life plan and a common sense approach to things like investments and savings. more
